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Sharing stories to promote your museum
Facebook is essentially a person-to-person network and while businesses and cultural institutions may try to leverage it for marketing, most are missing its full potential by treating this new media as...
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Collaborative museum marketing campaign : Yorkshire’s Favourite Paintings
The interpretation of collections is a vital element in the public engagement work of most contemporary museums and galleries. Curators, learning departments and exhibition designers all influence how...
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Creating a successful brand
Above: Museum branding for the Wordsworth Trust designed by Sumo. A good brand development process typically means change, or at the very least a questioning of the place and purpose of an...
View ArticleHow do you get young people excited about museums?
Concerned as they are with history and permanence, museums are not generally in the business of shaking things up. The idea of new blood – a youthful, invigorating force that can re-imagine an...
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What is museum branding?
Your brand is not your logo. Your brand is the perception that people have of your organisation. It is formed through everything you do, from how you present your collection through to how easy to use...
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Digital marketing through engagement
The Digital Engagement Framework helps museums and galleries to think about how they are using digital media in a more strategic way. It was originally released two years ago as a free resource for...
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Rebranding a gallery
The Harley Foundation is a charitable trust established in 1977 to improve public access to arts. Based on the ducal estate of Welbeck, in Nottinghamshire the Harley Foundation runs the award-winning...
View ArticleTwitter for Museums
This is an article which I wrote for the latest issue of Museum ID Magazine about Twitter for Museums. It hopefully acts as a good introduction for anyone thinking of using the social network for a...
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Branding and the ‘Museum’
One of the most common things to come up in the twenty years that I have been developing brands for museums is an uneasiness about the word ‘museum’ from those working in the sector. On countless...
View ArticleTwitter guidelines for museum staff
This is meant to be a guideline for staff who wish to use Twitter to tweet on their own behalf (rather then the official museum account). I am not sure if I have gone overboard, would this just scare...
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Marketing the Metropolitan Museum of Art
The Metropolitan Museum of Art in New York is an institution which constantly impresses me with its marketing. A few years ago they had the good sense to shift their communications to include their...
View ArticleCreating the on demand museum
When I was a child growing up in England we had four television channels, and if I wanted to watch my favourite programme I had to wait for it to appear on my parents television set at the time which...
View ArticleMost museum websites are terrible (at achieving mission)
What is the main aim of a museum website? Browsing the internet, you quickly conclude that this is to promote the institution to potential visitors. This is of course a worthwhile aim, museums would...
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Museums as broadcasters
The mission of the National Geographic Society is ’to increase and diffuse geographic knowledge while promoting the conservation of the world’s cultural, historical, and natural resources.’ This...
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The audience is dead – let’s talk participants instead
The audience is central to much of what a museum does, and visitor surveys and audience segmentation have over the past decade improved our understanding of the people who walk through our doors. In...
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Thoughts on fighting museum cuts
This week the UK Government announced its spending plans for the next four years, this included funding for National Museums and the Arts Council England. For the past twelve month’s my company Sumo...
View ArticleMuseumNext Dublin: 2016
Our most recent conference took place in the city of Dublin in their centenary year with three days of activity in amazing galleries, museums, a historic house and stunning events venue. Delegates were...
View ArticleTony Butler to Speak at North American Conference
We are pleased to announce that Tony Butler, Executive Director at Derby Museums Trust will speak at our North American museum conference in New York this coming November. Tony is a social history...
View ArticleCyborg Artist Neil Harbisson to speak at MuseumNext
Contemporary artist and cyborg activist Neil Harbisson will be speaking at our New York City conference on innovation in the museum sector. Neil Harbisson is best known for having an antenna implanted...
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MuseumNext Launches Podcast for Museum Professionals
At MuseumNext we have always strived to bring innovation and inspiration to museum professional. Today we are launching a Podcast for Museum Professionals that makes it easy for anyone to listen to the...
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